Tag Archives: life-long business partnership

Juan OG Perez; The Hidden Man Behind Roc-A-Fella’s Success

Following the release of their unexpected joint album, ‘Everything Is Love’, Jay Z and his wife, Beyoncé have solidified their position as one of the world’s most powerful couples in the music industry. However, unknown to many people, the two attribute their great success to the powerful friendships that they have established and developed over the years. Key among these friendships is their relationship with Juan OG Perez and his wife Desiree Perez.

Juan OG Perez and his wife have been the secret pillar holding up the successful Roc nation. The two have been monumental in the individual and combined success of Jay z and his wife as artists and entrepreneurs. In fact, the rapper and Juan OG Perez go way back. They were introduced to each other in 1996 through Roc-A-Fella Records co-founder Kareem “Biggs” Burke. Juan helped the rapper to manage his studios in the late 90s and early ‘00s. It is therefore understandable how the two have developed a deep bond of friendship over the years.

Eventually, they branched out into business together and launched their 40/40 club in 2003. The connection that started out as friendship developed into a life-long business partnership. Therefore, when the two launched their Roc Nation Sports in 2013, it was not a very big surprise. In fact, the two share a deep love for watching sports together. Perhaps this business venture was born while the two enjoyed a Yankee’s game.

Desiree Perez has also been a close friend to the Carters for very many years. In fact, she is also deeply involved in the business side of their lives. She is the current COO of Roc Nation. Due to her position with the company, she has negotiated large deals and contracts as Jay Z’s right hand woman.

In his song, Friends, Jay Z shows his gratitude to this couple that has stood by him over the years.

Learn More: www.crunchbase.com/person/og-juan-perez