Eduardo Sirotsky Melzer, http://eduardosirotskymelzer.com/, popularly known as Duda Melzer, was recently appointed as the CEO and chairman of the RBS Group. Since his appointment, he has made many extensive changes to its top management and implemented guidelines that would help the company in penetrating the media market further and expand to new territories across all its operations vertical. Duda Melzer’s appointment as the Executive President was broadcasted live to the company’s over 6,000 employees around the world. According to Acaert, the event which took place in Porto Alegre was attended by company executives and their family.
Eduardo Sirotsky Melzer served as the Vice President of RBS Group, before being appointed as the Chairman. When Nelson Sirotsky stepped down from the company, he was the obvious choice for the position. Nelson was happy with the decision and expressed his belief and confidence in his nephew. During the event, Nelson said that Duda Melzer was the best person for the position and would work hard to achieve the goals of the company. Duda Melzer in his acceptance speech said that he would take the legacy of his grandfather, Mauricio Sirotsky Robinho, forward.
Eduardo Sirotsky Melzer is committed to introducing better technology into the company to increase operational efficiency, but would not take for granted the human element and invest in better training facilities for employees. He has been with the company for over ten years and is proud of the impact that the company has to its customers. Duda Melzer has done his graduation from the Pontifical Catholic University, and Masters in Business Administration from Harvard Business School. According to Globo.com, before starting out at RBS Group, he has worked extensively in North America at different companies, including Family Communications Network, BoxTop Media, and Delphi Corporation.
Eduardo Sirotsky Melzer is also the founder and chairman of e.Bricks Digital, a digital arm of RBS Group, which is focused on investing in the digital technology and operates in the United States and Brazil. He takes his inspiration in business strategies and vision from leading industry specialists, such as Ram Charan, Jim Collins and John Davis.
For more info, check out Eduardo Sirotsky Melzer’s Twitter page.