Category Archives: Women in Business

How Whitney Wolfe Helps People Who Have To Face Traditionalists

Whitney Wolfe is one of the innovators as an entrepreneur. She has shown people that there is a different way to do things. This is one thing that can help the entrepreneur. One unfortunate occurrence that is a lot more common than people may think is that an entrepreneur might find himself faced with busy bodies or people that just want him to stick with tradition and keep playing the game. One of the reasons that the entrepreneur is pursuing the goals that he has chosen is that he has seen that the “traditional way” has gotten him nowhere fast, and it will continue to get him nowhere. Therefore, the entrepreneur may even have to fight against those busy bodies in order to get his ideas out there.

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One thing that Whitney Wolfe was asked about when it came to her business is whether she would’ve been better off with developers. One thing that Whitney pointed out is that with developers, her team may not have had the creative luxury they have with Bumble as feminist dating app. Developers might’ve gotten in the way. One thing that Whitney Wolfe has wanted from the beginning was for the creative team to be able to freely express their original intentions through the app.

One thing that can be said for Whitney Wolfe is that she has a strong vision, and she is willing to fight for her vision. This is one thing that the entrepreneur needs, especially when they have a strong belief in themselves. While people may come up under the pretense of wanting what is best for him, for all the entrepreneur knows, they may be threatened at the idea of him building something that is going to be a success. Fortunately, being an entrepreneur like Whitney Wolfe brings a lot of freedom when it comes to workplaces.

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Doe Deere – article recap

Doe Deere is the creator of Lime Crime, one of the most unconventional makeup brands out there today and much beloved by Generation Z. The company is best known for their interesting line of lip products with names like “Plushies” or “Unicorn Lipstick” that unabashedly create brilliant bold and otherworldly looks that you can’t find anywhere else. As a brand, Lime Crime respects vegan culture and animal rights; all of their manufactured products are certified vegan and cruelty-free by PETA and Leaping Bunny. Recently, Doe Deere shared her success story after venturing into the cosmetics industry and how her brand started out.


Doe Deere was born in Russia and moved to the United States around the age of 17. She attended the Fashion Institute of Technology in New York, N.Y., where she majored in fashion design and illustration but decided to leave the school early to pursue her own clothing line. Deere’s new clothing line, Lime Crime took off in 2004; she would sell them mostly through her eBay storefront and made consistent sales after a year. All of her clothing were designed by herself and she would model them off on her social media pages. Doe Deere had a hard time finding the right makeup palette to compliment her clothing designs, so she experimented with mixing her own unique hues that were vibrant and bold.


By 2008, Doe Deere launched her own makeup line and her initial collection consisted of eye shadows, blush, primers, glitter and application brushes. She advertised her new products in makeup tutorial videos she posted on her blog. Through savvy advertising and word-of-mouth, her blog was quickly becoming popular and she developed a strong following. There were Lime Crime makeup giveaways and fun contests where her fans could win whimsical jewelry. Deere stresses the importance of always listening to her fans on social media and to always follow through with an appropriate response, whether it’s for feedback or criticism. By following that mindset, it has allowed her to evolve as a brand and grow. Soon, Lime Crime’s own Instagram has grown to reach 3.3 million followers and counting.


The inspiration for Lime Crime’s makeup line comes from elements of fairy tales, fantasies, Japanese anime, subcultures and mythical creatures. The brand’s own mascot is a unicorn and Doe Deere herself was dubbed the “Unicorn Queen” by her fans. Lime Crime’s array of beauty products include lipsticks, eye shadows, facial highlighters, hair dyes, press-on nails and many others. The brand’s newest product line called ‘Velvetines’ comes in both matte and metallic liquid lip finishes and it was quickly well-received by many individuals. Lime Crime is based in Los Angeles, California, its products are available to ship worldwide and can also be seen in many retail stores located across the United States and internationally. Learn more:


Helane Morrison’s Pursuit of Justice

Helane Morrison holds multiple positions at Hall Capital Partners in San Francisco. She is Managing Director, Chief Compliance Officer and General Counsel for the company. Hall Capital, run totally by women, is a very successful investment company in California. Ms. Morrison joined the firm in 2007. She aims to restore our confidence in the financial markets through her work at Hall Capital.
Ms. Morrison graduated from Northwestern University in Chicago with a Bachelor’s Degree in journalism. Then she moved on to the University of California, at Berkley, School of Law, where she received her Juris Doctor Degree. After passing the bar, Helane Morrison held a couple of short term positions. One of those positions was as law clerk for the Hon. Richard Posen of the U.S. Court of Appeals for the 7th District. While the other was for U.S. Supreme Court Justice Harry Blackmun. After that Ms. Morrison joined the private practice Howard, Rice, Nemerovski, Canady, Falk and Rabkin. She was promoted to partner and specialized in defense of private security actions, matters dealing with the United States Securities and Exchange (SEC) and business litigations. She then spent several years working for the government at the SEC San Francisco office. Her jurisdiction, as head of enforcement at the SEC office, included Northern California, Idaho, Oregon, Washington, Alaska, Montana, and part of Nevada.
Ms. Morrison found her calling doing battle against corruption. She has a passion for protecting people and businesses from fraudulent predators. She has invested herself in the pursuit of legal justice.


Fabletics Announces New Swimwear Line

In a recent article for Elite Daily, Fabletics announced that its new swimwear line is set to launch on April 12. The new swimwear line features options in women’s sizes from XXS to XXL and caters to a variety of different body shapes. Along with a variety of shapes and sizes, the swimwear also features a range of different colors, fabrics, prints and patterns, which are sure to attract customers from all different style preferences. Kate Hudson, one of the co-founders of the brand, said that she is in love with the new swimwear designs because they are so cutting edge and versatile –

What makes the Fabletics swimwear collection stand out from others on the market is that they are made from top quality materials but are not priced at exorbitant prices. Hudson is a strong promoter of the Fabletics line and is excited to debut the new swimwear collection to Fabletics customers.

Thie Youtube channel suggests that Fabletics was founded in 2013 as an online fitness fashion retailer. Since then, it has become a leader in the fitness fashion industry and consistently receives rave reviews from customers. There are new outfits available each month, which are specifically catered to Fabletics’ VIP members’ style preferences.

Fabletics VIP members pay a low price of just $49.95 a month to receive specially curated, cutting edge workout outfits. Upon registering for Fabletics, women take a style quiz, which also includes their unique size and shape preferences for fitness fashion. For their very first purchase, new Fabletics VIP members can snag a complete outfit for only $25, which includes free shipping and hassle free returns and exchanges.

Fabletics allows its members to cancel their memberships at any time by calling the customer service phone line or apply credits from each monthly membership fee towards the next month’s purchase.

Fabletics customers love that there are new outfits available each month and that the designs and prints are always on point with current fitness fashion trends. In fact, Kate Hudson is often spotted wearing many of the Fabletics designs in her everyday life as well as in advertisements for the brand.


Helane Morrison and the Importance of Compliance Officers

A compliance officer’s job is not the most popular type of position that a person can have but it is extremely important. Compliance officers are needed within the business and financial industries to ensure that organizations and independent workers are using legal and ethical practices in their dealings. A top level compliance officer named Helane Morrison knows the kind of corruption that takes place within the world of business and finance. She has spent a great deal of her career fighting against this type of corruption. 

Financial institutions and individuals are given a certain level of trust by default. Many people honestly believe that if a person works within this type of field that simply means that they are naturally going to do the right thing. Unfortunately, this is not always true. 

One of the biggest reasons as to why the Great Recession of 2008 happened was due to the greed of business and financial workers. Many organizations and individuals who worked in these field used unethical practices to issue bad loans and to carry out bad business. 

Even before the 2008 recession had taken place, some CEO’s, investors and financial officers were not doing the right thing. Investors were allowing people to put their money into faulty ventures that they knew were going to fail, bankers were securitizing loans that were flat out bad and fraud was being committed by many companies because there were no laws in place to keep it from happening. 

Sometimes, a business will do things that are not ethical. They are not necessarily trying to be deceptive or get over by breaking the law; their actions could result out of frustration, bureaucratic restrictions or they see loopholes that will allow them to get ahead in an impractical manner. While all of these factors come into play that does not mean that an organization can do whatever they desire to make a profit. 

Compliance officers enforce government, state and local laws pertaining business practices or operations. They ensure that financial records are well kept and maintained. They also make it a point to ensure that clients are not being cheated against by the companies that they do business with. 

Helane learned a lot about ethical integrity during her time with the SEC. She was the first woman to be appointed to the head of the organization and was lauded for her time there in this WSJ article.

Helane Morrison was a rare compliance officer that was able to motivate her fellow workers to do good while they carried out their duties every day. This woman worked hard to ensure that everyone underneath her command performed with excellence. Helane Morrison’s work ethic and compliance management style is outlined in the article How Helane Morrison is Shattering the Glass Ceiling in the Corporate World.

Learn more about Helane by visiting her Crunchbase or connecting with her on LinkedIn here >>