Category Archives: Cosmetics Industry

A brief history about Dr. Mark McKenna’s career journey.

Dr. Mark McKenna is pre-eminent for his brilliant ideas especially in the medical-aesthetics business, entrepreneurship and also as a philanthropist across America. Mark is an alumnus of Tulane University Medical School, New Orleans, Louisiana. After studies, he decided to practices medicine along with his father. He very much determined to become rich, and he knew to achieve that it would require more than just being a doctor. He chose to venture into real estate business while still working with his father. Dr. Mark McKenna was able to launch some real estate companies like universal mortgage and uptown title, Inc. in New Orleans. Business was doing great until, Hurricane Katrina, hit New Orleans in 2005. Out of this disaster, Mark lost quite a fortune. He helped rebuild the aftermath of floods. However, the real estate business kept on being dynamic. Dr. Mark McKenna, therefore, decided to dissolve the company.

It is then that he decided to move to Atlanta. He started on a whole new perspective of things. He embarked on his second profession, medicine. Dr. Mark McKenna established ShapeMed an initiative that offered cosmetic solutions, nutrition, and weight counseling. In 2015, he traded the firm to Lifetime Fitness and worked there as an employee be quitting the company after a private entity acquired it.

After resigning, he freshened up, and an idea of another startup appeared to him, OVME, which is pronounced as “of me.” The concept is focusing on “uberizing” the medical-aesthetics services. The company has come with an application that will help link medicals seeking clients connect with well-trained personnel for medical-aesthetics services. It is a whole new experience for the residents in Atlanta. As per the plan, OVME will entail separate deluxe treatment rooms and also personal consultation room. Besides, it will offer facial services using Botox and a variety of health services including hair loss.

OVME will involve in charity by working together with Make- a -Wish Foundation, an organization that assists kids with major ailment raise funds for medical treatment. It is all about giving back to the community.

https://www.doximity.com/pub/s-mark-mckenna-md

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Doe Deere – article recap

Doe Deere is the creator of Lime Crime, one of the most unconventional makeup brands out there today and much beloved by Generation Z. The company is best known for their interesting line of lip products with names like “Plushies” or “Unicorn Lipstick” that unabashedly create brilliant bold and otherworldly looks that you can’t find anywhere else. As a brand, Lime Crime respects vegan culture and animal rights; all of their manufactured products are certified vegan and cruelty-free by PETA and Leaping Bunny. Recently, Doe Deere shared her success story after venturing into the cosmetics industry and how her brand started out.

 

Doe Deere was born in Russia and moved to the United States around the age of 17. She attended the Fashion Institute of Technology in New York, N.Y., where she majored in fashion design and illustration but decided to leave the school early to pursue her own clothing line. Deere’s new clothing line, Lime Crime took off in 2004; she would sell them mostly through her eBay storefront and made consistent sales after a year. All of her clothing were designed by herself and she would model them off on her social media pages. Doe Deere had a hard time finding the right makeup palette to compliment her clothing designs, so she experimented with mixing her own unique hues that were vibrant and bold.

 

By 2008, Doe Deere launched her own makeup line and her initial collection consisted of eye shadows, blush, primers, glitter and application brushes. She advertised her new products in makeup tutorial videos she posted on her blog. Through savvy advertising and word-of-mouth, her blog was quickly becoming popular and she developed a strong following. There were Lime Crime makeup giveaways and fun contests where her fans could win whimsical jewelry. Deere stresses the importance of always listening to her fans on social media and to always follow through with an appropriate response, whether it’s for feedback or criticism. By following that mindset, it has allowed her to evolve as a brand and grow. Soon, Lime Crime’s own Instagram has grown to reach 3.3 million followers and counting.

 

The inspiration for Lime Crime’s makeup line comes from elements of fairy tales, fantasies, Japanese anime, subcultures and mythical creatures. The brand’s own mascot is a unicorn and Doe Deere herself was dubbed the “Unicorn Queen” by her fans. Lime Crime’s array of beauty products include lipsticks, eye shadows, facial highlighters, hair dyes, press-on nails and many others. The brand’s newest product line called ‘Velvetines’ comes in both matte and metallic liquid lip finishes and it was quickly well-received by many individuals. Lime Crime is based in Los Angeles, California, its products are available to ship worldwide and can also be seen in many retail stores located across the United States and internationally. Learn more:  http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere

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