Adam Goldenberg wants passion from those he employs, pride from the product he makes confident that they could build a transformational business, Adam Goldberg and his partner Don Ressler, co-founders of JustFab have set out to reshape fashion ecommerce. Two guys launching a one of a kind fashion company by being able to develop industry leading brands, growing a business and spotting trends, means that both have developed a passion for fashion.
According to Adam Goldenberg, this year is goi to be a big one for the JustFab company. JustFab has been gaining more and more traction since it started in 2010. In addition to raising money ($55 million) in 2014, JustFab’s program has reached a worldwide audience, and is consistently spreading its offerings to include new launches in sportswear. How does Goldenberg credit his success? He says because of the business being primarily metrics driven, he has been able to learn the business quickly and adapt to the changing climate. By catching things that aren’t working right away, Adam Goldenberg says necessary fixes to their business can be made immediately. There is the belief that full transparency works well for their company, and the whole team can benefit strongly from sharing of actual numbers, whether good or bad.
So how have JustFab’s customers help grow the business? Well, according to Adam Goldenberg, customer feedback has played a major part of their success. From price gauging to comparison pricing on different items, customer feedback has given Goldenberg and his team a chance to understand better what customers are willing to pay for and what they are not.
For employees, Adam Goldenberg says he looks for passionate people who are passionate about what they do as well as having a passion for the JustFab brand.
Keeping JustFab relevant is another strong suit of Goldenberg’s. He says that some brands focus too much on time to sell their products as opposed to what they are actually selling. If customers don’t like the product says Goldenberg, then all the time put into having a great website, catchy commercials or social media advertisements could be wasted. He says the JustFab company is proud of their products and that is why members keep coming back for more.
Goldenberg became an entrepreneur at a very young age, starting with Gamer’s Alliance, a network of gaming sites. He started this business at age 15. Afterwards, Goldenberg worked as a COO at Intermix Media. He partnered with Ressler for Intelligent Beauty in 2006 before beginning JustFab in 2010. Source: http://vator.tv/news/2015-04-25-adam-goldenberg-pivoting-your-company-doesnt-work